logo Hotel V

Conscious Group

Hotel V

Spoiler: we don’t do standard.

Hospitality that hits different

Born in Amsterdam, growing across Europe. What started as a good idea (and a better hotel) has evolved into a group of sustainable hospitality concepts that make both you and the planet feel good. We run hotels, restaurants, cafés, shops and meeting spaces — and we do it with care, creativity and intention.

From bold interiors to smart operations, we believe in hospitality that feels personal, looks great and leaves a lighter footprint. Whether you’re here for a slow breakfast or a longer stay, we make sustainability part of the experience – not the message.

Hotel V

Conscious Group is a collection of hotels, restaurants and spaces designed to move hospitality forward — while keeping the service warm, the settings stylish, and the impact low.

Our teams run on personality, not protocol. From hospitality pros to creative thinkers and culinary experts, everyone here is encouraged to make guests feel at home in their own way. The back end runs on smart tech — to keep the front personal and connected.

And we’re growing. Backed by a strong investment partner, we’re expanding across Europe. Always with a local mindset, a global outlook, and concepts that adapt to their surroundings. Because if it works in Amsterdam, it can work anywhere.

Hotel V

Real character can’t be copied.

Built to last, designed to stay

We believe great hospitality doesn’t shout. It shows — in the quiet details, the way things work, and the feeling you take with you.

At Conscious Group, sustainability isn’t a message. It’s the baseline. From 100% green energy and near-zero gas usage to low-waste kitchens and circular design, we do things differently behind the scenes so our spaces feel better up front.

Real hospitality is about care - for people, places and everything in between.

 Hotel V & The Lobby takes an intuitive, local-first approach. Conscious Hotels leans into bold systems and bigger shifts. But both work with seasonal menus, creative teams and long-term thinking.

Call it style with substance. Good wine, no bottled water. Great beds, smarter buildings. And a hospitality culture built not on protocol, but on personality.

Conscious Group at a glance

  • 7 hotels and 4 restaurants in Amsterdam - across two distinct brands
  • Conscious Hotels: sustainability-led stays with a bold, tech-smart approach
  • Hotel V & The Lobby: locally rooted hospitality with intuitive style and soul Seasonal menus and strong culinary teams - regularly recognised by Gault&Millau
  • Mostly vegetarian menus, with occasional organic meat or fish - always considered
  • Operational choices that reduce impact, from smart systems to circular design
  • Over 22,000 trees planted via our partnership with Hotels for Trees
  • Creativity runs through everything - from original concepts to storytelling
  • Close collaborations with local talent: from chefs and brewers to DJs and designers
Learn more about Conscious hotels

Let’s stay in touch

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We’ve got answers

Any questions?

Getting Here

In which part of the city are your hotels located?

Depends which V you’re crashing at.

Fizeaustraat : Tucked away in East Amsterdam (Amsteldorp, if you want to sound local). Leafy streets, hidden gems, zero tourist traps.

Nesplein: In the heart of the city, right in the old theatre district. Steps from Dam Square, wrapped in canals. The real stage is outside your window.

Frederiksplein: Central but lowkey. Next to the canals, near the Albert Cuyp market, walking distance to Museumplein. Classic Amsterdam, minus the clichés.

What is the address of each Hotel V location?

No mysteries here, just three spots to drop your bags

Fizeaustraat: Fizeaustraat 2, right behind Amstel Station. Easy come, easy go.
Nesplein: Nes 49, just a heartbeat from Dam Square and Rokin.
Frederiksplein: Weteringschans 136, 1017 XV Amsterdam. Or V-Lofts are located in another building just around the corner!

Easy to find, impossible to forget.

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Your Stay

What time is check-in at each location, and can I leave my bags if I arrive early?

Check-in starts at 3 PM at all locations. If you arrive early you can leave your bags with us and go explore the city.

If you are at Frederiksplein or Nesplein you can also grab a drink or a bite at The Lobby while you wait.

What time is check-out, and can I store my bags after check-out at each hotel?

You can book a late check-out for 20 euros until 1 PM or for 40 euros until 2 PM. Just do it on our website when you book or send an email to stay@hotelv.nl.

No stress if you just want to drop your bags. Leave them at reception and keep roaming the city after check-out.

 time is check-out, and can I store my bags after check-out at each hotel?

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In Your Room

Do all rooms come with shampoo, conditioner, a hairdryer, etc.?

We provide shampoo, conditioner, body wash and body lotion of our own brand ETIKA. There is also a hairdryer in your room, so you can leave some room in your bags for souvenirs!

Are all rooms at Hotel V air-conditioned?

We keep things cool in different ways.

At Fizeaustraat the building has climate control and you can set the temperature in your room. Fans and heaters are available on request.

At Nesplein there’s central climate control to keep the vibe steady. Every room comes with a fan and we can bring a heater if you need one.

At Frederiksplein only the Loft has air-conditioning. During the warmer months our housekeeping team takes extra steps to keep rooms comfortable. Fans are placed in the rooms and blinds are lowered to block out the heat and keep things cool.

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Extras

Can I rent bikes at all Hotel V locations?

Yes, you can. Just swing by reception and we’ll fill you in. Bikes can’t be reserved, so it’s first come first served.

Do all hotels have a gym?

No gyms on site, but we’ve got your workout covered.

At Frederiksplein there’s a sweet deal with TrainMore next door. As a Fred guest you get 25 percent off a day pass—just 15 euros instead of 20. Mention you’re staying with us at their front desk.

At Fizeaustraat we team up with Sportcity Wibautstraat. A day pass is 15 euros and you can borrow one of our bikes for free to get there.

At Nesplein there’s no gym, but we’re always happy to help you find your fit elsewhere.

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